Starting a life coach career is not easy and it is likely that you will struggle in the beginning until you become prominent so you could live off it. Before you start, do know that career coaching requires a lot of work, effort and dedication. However, if you are determined, just keep reading the steps we listed here and you will start your business successfully.
Choose the niche you want
The first thing you should respect is to do what you know and what you are familiar with. Let’s take a hypothetical situation that explains this heading well. If you had a divorce, wouldn’t be logical to a life coach about the after-divorce time and give your clients practical advice from your experience? Or suggest to them how to hire the best divorce lawyer? Absolutely! The key thing is to stick to the matter that is familiar to you. Make a list of everything that you are good at. Then, list the things that you like most and choose one out of them that you will stick to.
Make your initial offer
Once you find out what you are good at, make an initial offer that your potential clients would love. Give them something for free as this is the best way to attract people. To give a good offer, identify the potential problems of your ideal client. Think about what you can offer him to solve his problem. Also, consider what price you would pay to solve that problem. Of course, this is something that you will refine later, but just write down the price. Then, think of add-ons that you can give with the price and service. Always give them something free for the price and they will start calling you!
Create a group
Since we live in the 21st century where Facebook is an integral part of our lives, your good starting point would be to make a Facebook group. People love to be part of some group as they can find solutions for their issues and discuss the related problem with an appropriate audience. Create a group for your potential clients and make it private so no one outside of it could see what is going on. Once you form a network and prove your work, you will just get more and more clients. Just make sure you keep the group fresh and up-to-date all the time.
Give free sessions until you build the audience
The best way to grow fast is to give free sessions or consultations. Yes, this might be exhausting in the beginning as you will not charge anything, but you have to be patient. After you help several clients, make sure you ask them to write a review for your services and get permission to post it either on the website or in the Facebook group we mentioned earlier. The feedbacks are important and the more you have them, the more likely people will call you. Sacrifice a bit of time and effort to achieve long-term success!